Guides

Campaign Stats

In this area you will learn how to interpret the results of a campaign.

If you are looking to get the stats for an active campaign, from your app's menu expand the menu item Campaigns and click in Campaigns:

Menu 5f9cd9cf2a

Then go ahead and click in the campaign you wish to see the results from:

Campaign in list 2a242a98ea

Finally expand the Options menu and click in the Stats option:

Options stats 089da14e6b

If instead you are looking for results for an archived campaign, from your app's menu expand the menu item Campaigns and click in Archive:

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Then simply click in the campaign you wish to see results from:

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Depending on your time of campaigns, your stats will look a bit different. Please keep reading to understand the results of all teh available campaign types.

Simple Push Campaign

For this type of campaigns we will round up the amount of messages sent, failed, opened and replied. In the first chart you will find the conversion of your campaign:

Conversion 84fd5a3af6

You will see the total number of sent messages:

Sent 1d11efdb0d

And the total number of failed messages:

Fails 8acafcb7fb

You will also see the comparision between messages opened and uniquely opened:

Opened adb8b92dc9

If your messages have actions, you will also see the distribution of all the responses in this pie chart:

Response 60ece9b9e2

And the total amount of replies and unique replies:

Replies fadfd98b7e

Simple Email Campaign

For this type of campaigns we will round up the amount of messages sent, failed and opened. In the first chart you will find the conversion of your campaign:

Conversion 84fd5a3af6

You will see the total number of sent messages:

Sent 1d11efdb0d

And the total number of failed messages:

Fails 8acafcb7fb

You will also see the comparision between messages opened and uniquely opened:

Opened adb8b92dc9

Simple SMS Campaign

For this type of campaigns we will round up the amount of messages sent and failed. Due to its nature no other stats will be collected.

You will see the total number of sent messages:

Sent 1d11efdb0d

And the total number of failed messages:

Fails 8acafcb7fb

For Simple Push Campaigns, Simple Email Campaigns and Simple SMS Campaigns you can also export all the events related to every individual message in a campaign. This is done via the Options menu by clicking in Export Events:

Export events 97c48512de

This will open a window where like the one below:

Options export events 4a57c8a3a2

Then you can select which message you want to export events from:

Message d9d1618010

And which events you want to export:

Export job 0de0911dc7

Finally just click in the Export button to start an export job:

Export button ba60ed353c

Location Based Campaign

For this type of campaigns we will round up the amount of messsages triggered, failed, opened and replied to. In the first chart you will find the conversion of your campaign:

Conversion 84fd5a3af6

This will give you a pretty clear view of how many messages were triggered, opened or uniquely opened.

You will also see the total number of triggered messages:

Triggered 1c9e02e358

Or the number of failed messages:

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You will also see the comparision between messages opened and uniquely opened:

Opened adb8b92dc9

If your messages have actions, you will also see the distribution of all the responses in this pie chart:

Response 60ece9b9e2

And the total amount of replies and unique replies:

Replies fadfd98b7e

Finally, in this page, for Location Based Campaigns, you can also export all these results as a CSV file. To do that, expand the Options menu and click in Export:

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A/B & Multivariate Testing

We will only round up the result of your tests for campaigns with type Winner. For this type of A/B & Multivariate Testing campaigns, we will display the results of your test prior to sending to the winning content:

Test results 5f49273f32

For this type of campaign, you can also export all the events related to each individual message. This is done via the Options menu by clicking in Export Events:

Export events 97c48512de